We design websites for small businesses that are modern, easy to use, effective and functional.
Wordpress and Shopify are our speciality. We will build to meet your business needs - driving new clients or selling more products.
What is SEO?
Search Engine Optimization (SEO) is an ongoing marketing service to help your website show up on Google and other search engines for key search terms in your industry. For example, when you search "Kelowna plumber" on Google, you'll see a few things:
- The top few spots are 'paid' ads. These companies are paying thousands a month to appear at the top of Google. They pay 'per click'.
- Businesses on Maps. These companies show up due to conducting Search Engine Optimization, getting reviews from customers and more.
- Below the ads and map listings is the 'Organic' listings. These are the websites Google sees as the most relevant for the keyword like "Kelowna Plumber". These websites have lots of content related to the keyword and have optimized web pages. They show up here essentially for 'free' and do not pay per click.
How can my business show up higher on Google?
When you first build a website, Google does not know what your business is about. It learns this over time as you add content to your website and optimize it to make sure Google understands. You can add lots of content to your website related to your service area and have some success in increasing your organic search results - but it is a lot of work and there are right & wrong ways to go about this.
It also takes time and patience. Google adjusts its search results over long periods of time as it aggregates information. It can take months or longer to see any results - but when you do see results, you will obtain customer traffic to your website without paying per click!